With its new partnership with a number of TV media sellers, announced yesterday, Interpublic Group has begun to make good on its pledge earlier this year to “automate” 50% of media. The use of ...

Adap.tv, acquired by AOL six months ago, unveiled on Monday a new add-on to its Audience Path demand-side platform (DSP), called Audience Path for TV, to let advertisers and agencies apply more data ...

NEW YORK, August 7, 2013 – AOL Inc. (NYSE: AOL) today announced it has entered into an agreement to acquire Adap.tv, Inc., a leading global, programmatic video advertising platform for the world’s ...

AOL Inc. will buy video platform Adap.tv for $405 million, a reflection of the Internet company's push to develop its online-advertising business. The cash-and-stock deal will make Adap.tv, a video-ad ...

The combined announcements had YuMe chief marketing officer Ed Haslam excited as he spoke from the NYSE building following an opening bell ceremony and breakfast for employees, customers and investors ...

AOL on Wednesday said it has agreed to acquire online video advertising company Adap.tv, whose software matches advertising buyers and sellers, for $405 million, its biggest deal under its current ...