Researchers at the University of Maryland and Tilburg University in the Netherlands have produced an AI-driven innovation to reshape how marketers place digital ads. AdGazer, a predictive tool, ...

Wow, 2025 was quite a year for advertising, wasn’t it? It felt like brands were really trying new things, pushing boundaries, ...

Earlier this week, Criteo confirmed it is the first ad tech partner to integrate with OpenAI’s advertising pilot in the U.S., available in ChatGPT’s free and Go tiers. The move formalizes what the ...

Every company wants an AI-powered product. So what do they all look like? From A/B testing and media optimization to agentic ...

This Ad Tech Briefing covers the latest in ad tech and platforms for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET. More from the series → The great disruption promised by ...

For all the talk about AI transforming marketing, many brands still wait weeks just to push a single audience from a CRM into paid media – a lag that’s hard to square with the rise of autonomous AI ...