Steve Ballmer says the Xbox 360 probably won’t get an internal Blu-ray drive, but as for an external one? It’s on. In a sit down with Gizmodo, the outspoken Microsoft CEO answered a question about Blu ...

The on again and off again rumors that continue about Microsoft adding Blu-ray support to the Xbox 360 console seem to be heating up again. While Microsoft continues to say that they have no current ...

If you can’t beat ’em, join ’em. That’s what Microsoft must have been saying after Toshiba sounded the death knell to HD DVD yesterday. Now, rumors are circulating about a possible Xbox 360 Blu-ray ...

Update: A representative of Microsoft told Shacknews that, "It is premature to speculate about Blu-ray but we do know from market data that HD movie playback is not a primary purchase driver for ...

When the HD DVD/Blu-ray war came to a sudden end in February 2008, it was quickly followed by word that Microsoft and Sony were discussing a Blu-ray drive for the Xbox 360. Now, 20 months later, ...

Xbox 360 owners - No Blu-ray for you! Following the horrible death of the HD DVD high definition format, many had predicted (me included) that Microsoft would pretty soon be offering a Blu-ray drive ...

Not only is this blue Xbox 360 so cool it can only be photographed at night; it’s got twice the RAM (1GB) of a stock 360. Of course, it’s only made for developers. The Xbox 360 Midnight (totally a ...

Like a bloodhound that follows the scent of a hunted wildebeest, a company is supposed to follow the trail of profits, winding as they do through the forest of ever changing market conditions. Hence ...