Core local TV advertising spend, excluding political, of all types -- over the air, local CTV, and cable -- is expected to dip 1% to $19.4 billion, according to estimates from BIA Advisory Services.
BIA Advisory Services revised its 2026 U.S. local advertising forecast, projecting total revenue to reach ... Read More ...
BIA Advisory Services is framing its 2026 local advertising outlook around a single premise broadcasters will recognize immediately: the money is still local, but sellers who can prove results will ...
At least 15 campaign ads featuring AI-generated content have run since November, stoking concerns that the now-ubiquitous ...
Gray Media stands to benefit from a record $10.1B political advertising spend during the 2026 midterms. Political ad spending is a major, predictable catalyst for local broadcasters’ top-line growth, ...
Add Yahoo as a preferred source to see more of our stories on Google. New York Gov. Kathy Hochul delivers remarks before the House Committee on Oversight and Government Reform on Capitol Hill in ...
Political advertising has always evolved alongside media consumption. But the shift from linear television to streaming has introduced challenges that campaign managers are still working to navigate.
Michael Christenson, CEO & Director, reported that "on a consolidated basis, Entravision increased revenue 26% to $134 million in 4Q '25 compared to 4Q '24." He noted an operating loss of $21 million ...
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