Although the terms “measurement” and “currency” are often used interchangeably in TV land, they’re not the same, and the difference matters. Measurement is any set of metrics that determine how an ad ...

Earlier today, iSpot, a TV audience and ad measurement company announced it had acquired 605, a next-generation measurement and attribution company. The cost of the acquisition was not disclosed. The ...

This year, NBCUniversal hosted its competitors on stage at One23, the broadcaster’s annual developer conference, which took place on Wednesday in New York City. Why? One word: measurement.

Television consumption behaviours in the US have changed dramatically during the last decade, making measurement increasingly challenging as the landscape becomes more fragmented and complex. With the ...

Automation not only increases throughput, saves operator time, and reduces errors, but it also improves measurement ...

Ruiz has helped fuel growth for both client-side and media companies, including, most recently, TelevisaUnivision. He will spearhead transformation, innovation and momentum behind Nielsen’s evolving ...

NEW YORK—As the TV industry grapples with the measurement problems that have been produced by rapid changes in the way people watch programming, the Coalition for Innovative Media Measurement (CIMM) ...

Examining flow measurement technology for modern data center cooling systems to drive resiliency, speed and reliability ...

With electronics increasingly facing the challenges of high speed and more complex designs, test and measurement vendors an avalanche of test data to process. In response, they are increasingly ...