Target missed the mark on this new initiative. A new staff policy at Target, part of a program called 10-4, is forcing employees to engage with customers more, the retailer confirmed to USA Today.

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Target’s latest in-store guideline directive for employees focus on friendliness -- and it comes just in time for holiday shopping. The "10-4" program, confirmed by Bloomberg News, encourages workers ...

What 10-4 is: Training that tells Target employees to smile or wave within ~10 feet and greet/offer help within ~4 feet Why Target’s doing it: To create a warmer, “Disney-like” experience, lift ...