Surveying economists for their projections on a variety of economic and financial indicators and aggregating the results has wide appeal, and for good reason. The wisdom of the crowd, such as it is, ...

With so much of the ad world's attention currently focused on marketing accountability, you might expect a widespread use of marketing econometrics to measure and manage return on investment.

One of the major topics related to the modeling of operational risk is the nonavailability of a sufficient amount of data within financial institutions. This paper describes a way to circumvent this ...

Businesses are always keen to improve their return on investments in marketing spend. For achieving this objective, understanding the full cycle of the customer journey across various channels is ...