The following post was published on the Knowledge@Wharton website on December 5, 2012. Can work be fun? Is it possible for customers to have the same deep engagement with an organization's products or ...

Austin is Co-Founder and CEO to Outfield a CRM company that focuses on leveraging game theory to drive CRM adoption and sales productivity. While the word “gamification” is a 21st-century addition to ...

Gamification is like events on steroids. It gives attendees a sense of achievement, triggers strong emotions of happiness and excitement, and gives your event the much-needed engagement muscle. Want ...

Who was there: "The Great Gamification Debate" at this year's Game Developers Conference featured two teams. On the pro-gamification side was Jane McGonigal (Social Chocolate), Margaret Robertson ...

Interested in increasing SharePoint end user adoption and productivity? Gamification might be for you. On a tour of SharePoint User Groups (SPUGs) across Europe in October 2012, I was able to present ...

All kinds of methods have been used to generate commitment, whether in business, at work or at school. Among the various tools, there's one that's frequently in the news today: gamification. Indeed, ...

PlayStation Plus was not something that many PS players were fond of when it was first released as it took away the free online gaming aspect that sort of gave PlayStation a competitive edge over the ...

Gamification has become a real buzzword over the last few years: News articles and statistics about applying game mechanics to incentivize behavior are published almost every day, and we’re seeing ...

Successful long-term disease management definitely implies care consistency. It assumes that both caregivers and patients know the rules and follow them: a provider is aware of an individual’s current ...