The integration accelerates demographic audience delivery across local markets and modernizes local TV measurement in the U.S ...

Ad-supported television made up 72% of all TV viewing in the first quarter of 2025, according to Nielsen’s newly announced Ad-Supported Gauge. Thursday marked the launch of the audience measurement ...

NEW YORK—Nielsen will launch a pilot program leveraging a new methodology enhancement to account more accurately for co-viewing, beginning Feb. 8 with Super Bowl LX on NBC. The program, which will ...

Nielsen, a global provider of audience measurement, data and analytics, and Lionsgate, one of the world’s leading standalone, pure play content companies, today announced an expansion of their free ad ...