It’s that time of the year, with festivities keeping us busy as we meet friends, and family with a bunch of gifts. No wonder this is also perhaps the busiest season for marketers who release ...

With the right infrastructure in place, hyperpersonalisation can become the standard for all, explains Steve Round ...

It introduced a series of experimental AI-driven tools under its 'Sneaks' session, highlighting how generative and agentic AI ...

Customer profiling is crucial for brands to determine ideal product flavours and marketing strategies in diverse Indian markets, but it can lead to stereotyping and oversimplification. Marketers face ...

Wherever you go online, someone is trying to personalise your web experience. Your preferences are pre-empted, your intentions and motivations predicted. That toaster you briefly glanced at three ...

On a scale from creepy to cool, personalisation – and its newer offspring, hyper-personalisation – might just be heading in the right direction, writes Andrew Solomon, client strategy director of ...

The false choice between personalisation and the public interest and how we can move past it We are at a tipping point in the debate about how far public service media organisations should embrace ...

Personal budgets alone will not make personalisation work for everyone. The commissioning style needs to be overhauled, says Colin Slasberg Few would disagree with the vision of personalisation ...

ersonalisation is about thinking about public services and social care in an entirely different way - starting with the person rather than the service. What this actually means for the social care ...