Conceptualised by StudioX WPP, the campaign stays true to Sprite’s long-standing ‘Thand Rakh’ philosophy and unfolds as a ...

Under the agreement, Hyundai Motor Company will lead design and R&D, while TVS Motor Company will handle co-development, ...

The development is part of a broader 10-year collaboration under which Anthropic has committed to spend more than $100 ...

The platform said the new capability is designed to help brands use aggregated, privacy-safe purchase intent signals to reach ...

Spotify Ads Manager gives advertisers direct control to set up, manage, and optimise campaigns, with the ability to launch in ...

Manasvi Mamgai joins Manforce, India’s sexual wellness brand from Mankind Pharma, alongside its existing and well-loved ...

The announcements, made at Adobe Summit, centre on Adobe CX Enterprise, an end-to-end system integrating AI agents, data, ...

New Delhi: The balance of power in digital advertising is tilting further towards closed platforms, with walled gardens such ...

Pernod Ricard has proposed a deal structure comprising around 80% stock and 20% cash, which could allow the Brown family to retain a degree of autonomy in how the business is run ...

With BARC yet to seek renewal, broadcasters have sought more time to meet five new policy conditions and avert disruption to ...

The Dainik Bhaskar Group’s digital arm, which had so far focused on building product and audience without ad monetisation, ...

The campaign features Beckham, Mohamed Salah, Vinícius Júnior, Lauren James, Alexia Putellas and Florian Wirtz, along with a ...