The global toy business has always moved fast, but heading into 2026, the pace feels especially accelerated. Trends rise, spread, and peak in near real time, fueled by social media, digital retail, ...

Avalon Hill reveals three new tabletop games ahead of Gen Con: Guillotine, Talisman Sagas: Crown of Blood, and Fury of ...

Toy developer BOTI is reorganizing its chain of command, starting with the appointment of René Imminga as General Manager of ...

The collaboration combines Sarah’s Silks’ signature Playsilks and imaginative play formats with the world created by Tove ...

Mattel is helping soccer fans of all ages gear up for the 2026 FIFA World Cup with a new soccer-inspired lineup.

The LEGO Group teases a forthcoming Spider-Man LEGO collection based on "Spider-Man: Brand New Day" made in collaboration ...

Cimmikids introduces its first original brand, Seaglimmers, at the upcoming ABC Kids Expo, marking the company’s entry into ...

In partnership with Sanrio, Craft Buddy is launching a three-part rollout for its Hello Kitty and Friends Crystal Art range.

Tomodachi Life’ Anchors a Week of Experimental and Stylized Switch Titles A mix of new titles, music updates, and ...

Schylling is motivating kids to engage safely for National Bike Day with two new models from its Big Wheel lineup.