Xbox's newly installed CEO Asha Sharma was the driving force behind Microsoft's decision to quietly kill off the "This is an Xbox" campaign, according to a recent report by The Information. This has ...

Microsoft's controversial Xbox marketing campaign "This is an Xbox" was almost immediately ended after new CEO Asha Sharma came on board. Microsoft explains why. When you purchase through links on our ...

GameSpot may get a commission from retail offers. Footage has emerged of Microsoft's AI-powered Gaming Copilot assistant in action, revealing how the AI agent can potentially assist players who use it ...

Chris Charla, the general manager of portfolio and programs at Xbox, has been with Xbox for 16 years, and worked on ID@Xbox for 13. He began in 2010 as the XBLA portfolio director, and has changed ...

Kendall Cunningham is a writer, a podcast host, and a lifelong gamer who has been writing about the industry for nearly 5 years. His work is driven by a love for games that dates back to the NES, with ...

Microsoft has confirmed that its new gaming boss Asha Sharma personally killed the company's controversial "This is an Xbox" marketing campaign — because, ironically, "it didn't feel like Xbox." The ...

From the moment 4-year-old Cameron first stepped out into Glimmer in Spyro 2, he knew video games were going to play a central role in the rest of his life. Though he never planned to make it the ...

After the main showcase, Xbox's Gears of War: E-Day Direct promises to take Gears fans "into the start of Emergence Day, offering new details, gameplay and insights about the hugely anticipated origin ...

Microsoft has rebranded its ‘Xbox Fullscreen Experience’ to ‘Xbox mode’ for Windows, offering a streamlined console-style interface for all devices. PCWorld reports this change reflects Microsoft’s ...

Posts from this topic will be added to your daily email digest and your homepage feed. There weren’t many big names featured, but it was a surprisingly varied lineup of games. There weren’t many big ...

Xbox’s upcoming Partner Preview on March 26, 2026, will provide updates on major titles such as Crimson Desert and Starfield, while also reflecting a shift in strategy under the leadership of Asha ...