OpenAI has its own tracking pixel; Amazon sellers are boycotting the platform; and DirecTV hops on the CAPI bandwagon.

DirecTV Advertising announced an expanded relationship with LiveRamp (NYSE: RAMP), the leader in data collaboration, to integrate with LiveRamp’s Conversions ...

Instagram spent years as a traffic driver. As of March 2026, it is a sales channel. The brands that treat it like one first will have an advantage that ...

Discover how to influence AI targeting decisions, avoid wasted spend, and use creative and data signals to reach higher-value ...

Tracking whether your ads actually lead to sales can be messy. Customer journeys can span days, weeks, or months, making it challenging to pull together data from every step. With browser-based ...

After launching the Netflix Ads Suite last year, Netflix has announced that it is continuing to add new ways for brands to buy and measure ads on Netflix. The new capabilities allow advertisers to tap ...

Outcomes are No. 1 on Netflix. On Wednesday, Netflix became the latest streamer to unveil a conversion API to help buyers track whether their ads are actually driving actions. As for Netflix, it wants ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. The numbers alone demand attention. But the real story is what this partnership reveals ...

The upgraded platform enhances batch processing, API performance, and secure cloud automation for businesses worldwide. Removing file compatibility friction helps businesses move faster and operate ...