Learn how advocacy fuels B2B marketing discovery, builds trust, and accelerates growth through customer communities, peer ...

Here's how to create content that helps your customers understand your product, find the right features and get the outcome ...

A rumored pairing of Salesforce Inc. and Informatica Inc. is a bad match, insists one of Informatica’s co-founders. Jon Swartz is a senior reporter for MarketWatch in San Francisco, covering many of ...

Modern B2B marketing teams are navigating a challenging landscape defined by heightened expectations and shrinking resources. The 2026 B2B Trends Research Report illuminates this reality, showing how ...

As B2B creators continue to boom, brands are committing to using them, yet feel a rising pressure to prove impact, according to LinkedIn. Most UK B2B marketers (81%) say working with influencers or ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min Salesforce paid $8 billion for ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. The pace of innovation in B2B marketing has never been ...

Salesforce Inc. today released details about its thinking in acquiring Informatica Inc. despite that company’s apparent overlap with Salesforce’s MuleSoft integration subsidiary. Executives said the ...

97% of B2B marketers consider thought leadership critical to success. 93% using original research-based content report it effectively drives engagement. Original research is rated more trustworthy ...

Expedia’s B2C and B2B segment strategy is taking off. The B2B side continues to grow, while the consumer division is finally steadying after a long tech overhaul. After several uneven years, Expedia ...

As more B2B buyers adopt generative artificial intelligence (GenAI) and conversational search tools to gather faster insights, marketing, sales, and product leaders are facing intense pressure to ...