Microsoft’s Bing Webmaster Tools is showing you how your site is getting surfaced in AI tools for free. It has a new AI performance report. It shows how many citations you’re getting, average cited pages, it shows the keywords that AI is using to retrieve your content. AI doesn’t actually have your brand in its training data. It has to do a web search to learn about your brand. Grounding queries are the things that it searches. This data is for Microsoft Copilot, AI summaries in Bing, partner AI

Site Performance For Webmasters

Nobody knows this about Google. Go to Google Search Console. Performance, Search Results. Click More. Click Compare. Compare last 28 days to previous period. Click Pages. Now sort for negative clicks difference. Look for pages that lost clicks but still have strong impressions. This could mean a competitor improved their page, or Google wants something slightly different. Click on one of the pages. Turn on Average Position. Sort again for negative clicks difference. Look for keywords where you’v